Charity Animations
Charity Animations are one of the best tools to raise awareness of your cause and increase funding for your charity or foundation. Some of the biggest charities in London, the UK and worldwide have asked Infocandy to make theirs.
What is a
Charity Animation
Animation for charities is a key tool in fund raising, increasing awareness and education. They are generally short, engaging and informative videos that can communicate a message in a colourful, entertaining, and creative way. The animations might be used to help raise donations for a fund raising cause, or to increase awareness and publicity.
As you can see from the examples on our website, there is no one size fits all approach. We use a variety of different animation techniques as befits the needs of the client we are supporting and the messages they want to put across to their audience.
So, no matter the outcome, know that our charity animation production agency has the power to showcase your topics and messages through the compelling videos we can create for you. Whether you’re looking for help raising money or building awareness of your brand, we can create the content that you need.
Why Should My Charity Use Animations?
Using animation, we can create a magical, emotional video that tells the story of your charity. Animated video is increasingly popular, with more and more people choosing the watch videos on YouTube or various social media channels to get the information they need. With animation, there are no boundaries to what is possible and no story that cannot be told.
Case Studies
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Brief
A suite of short character lead animations aimed at children of a variety of ages. discuss environmental topics such as Plastic Pollution and Animal Welfare. The style needed to be colourful, cute yet informative and accurate.
Feedback
Watch our animation on Animal Welfare“Professional, creative, enthusiastic and responsive, Infocandy are fantastic at delivering brilliant animations to time and budget, always bringing a unique solution to each brief, bursting with creativity and quality. They are also a genuine pleasure to work with.”
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Brief
To create a series of 7 – 10 minute animations on the topic of emotional intelligence to help young people and their class leaders understand the different triggers and coping strategies associated with any emotion.
Feedback
Read about our work in education“The Infocandy team made a supreme effort to learn and understand all of our content and ensure diversity across all of our films. They have been incredibly flexible with us and delivered fantastic work. They work tirelessly to really get things right!”
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Brief
Bold and informative animation for the public sector on the topic of how to deal with radioactive waste. Getting the message right her was a delicate operation involving working with scientists from across government.
Feedback
Watch the animation“Anna and Jon have worked tirelessly to create a huge selection of animations for us to use on our social media pages. They and their team always put in the extra effort to make sure we are totally happy with the end result.”
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Brief
We have created over 40 films for the pharmaceutical giant on topics covering the whole biomedical landscape. These explainer videos are pure motion graphics with a scientific, futuristic flare. They are short, snappy and used across the world.
Feedback
Read more“Infocandy never fail to deliver. They take a rough set of notes, form it into a script and turn around stunning animations in next to no time. We have been working with them for years.”
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Charity Animations Portfolio
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Enhancing Emotional Skills with RULER
The Windrush Generation
RSPCA - Compassionate Class
ITOPF - A Year In Review
Keira's Christmas Adventure
RSPCA - Animal Welfare
RSPCA - Plastic Pollution
National Children's Bureau - Bullying Awareness
How we make Charity Animations
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Initial Meeting
A meeting to chat about your film so we know exactly what you want to get out of it. We’ll discuss audience, art style, length and where the film will be shown. -
Script
Some clients like to write this themselves, some like us to do it. That’s totally up to you. If you’d like us to help you out all we need is a few bullet points about what you’d like to say. -
Storyboard
Armed with our signed-off script, we’ll create a frame-by-frame sketch of how we envisage your film to flow. You are welcome to make as many edits as necessary at this stage. -
Style Frame
To make sure you are happy with the look and feel of your film, we will take a frame from the storyboard and create three fully designed versions for you to choose your style from. -
Animation
With the script, storyboard and style frames all approved by you, we’ll then turn this into your film. We’ll handle everything from sound, voice overs, animation and editing. -
Final Delivery
You’ll have the opportunity to make any final tweaks to the film before we then render out your final product in the formats you want for you to keep forever.
86%
Using videos on landing pages will increase your sales conversions by up to 86% with 7/8 customers saying they are more likely to trust a brand after watching a video.
Mobile video views have
DOUBLED
year on year since 2016
53x
Google is 53 times more likely to discover your website if your front page includes a content-related video.
Do I need a Charity Animation?
People watch charity animations because…
- They don’t want to spend a lot of time reading through reams of text
- They find them easier to digest than text-based marketing messages
- They want to learn about a subject or a business in a fun and creative way
Your charity should use animated videos because…
You can cut through different languages and cultures
No matter what language your audience speak and no matter what culture they are a part of, a charity animation can explain your message in a simple and understandable way, using characters and motion graphics to get your message across.
If your charity is talking to people across the globe, our agency creates videos that are the ideal way to communicate your message in a way that everybody can understand.
Videos can go viral
Animated charity videos can be funny, engaging, and emotionally powerful. If they strike a chord with members of your audience, not only will they be remembered, but also shared on their social media channels. This is great news for you as your message can spread far and wide and you could increase your audience base as a consequence.
Google loves videos
There are lots of statistics online that prove the effectiveness of videos when trying to push a website up Google’s search rankings. Animated videos are good for your SEO because they can drive traffic to your website if they are used on your social media channels and they can keep people on your website for longer if you have videos for them to watch on your site pages.
So, if your website isn’t performing very well on Google and you would like to rise above your nearest competitors, animated charity videos are an excellent way to help you climb higher and boost your profile.
What Can Charity Animations Be Used For?
For most charities, animated videos are a valuable tool for marketing, learning and awareness. So, if you’re looking to promote your charity’s brand or reach your audience in an innovative and entertaining way, the videos that we can create for you are the answer.
There are also many other uses for your animated videos. These include:
- How-to-videos that explain what your charity does
- Explanations about your charity or cause for industry presentations
- Recruitment aids to explain your charity to potential employees
- Fund-raising tools to give people a reason to invest in your business or charity.
So, if you need to communicate a particular message to funders or donors, tell us about your needs and we will create something amazing for you.
Get In Touch With Our Agency
Charity animations are a valuable asset for all charities, whether you’re based in Bristol, London, elsewhere in the UK or internationally. If you would like to know more about what we can do for you, check out the rest of our portfolio and get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or hello@infocandy.co.uk.
