Animation in Technology
What many tech companies need is a tool to demonstrate their latest innovations and products to their marketplace. This films can be short, snappy explainer videos, or more in-depth walkthrough film showing their users exactly what this latest product can do.
As you can see from the examples on our website, there is no one-size-fits-all approach to our animation, Everything we make is bespoke and tailored to exactly what you need. We adopt your brand style and develop your animated identity.
Why Should My Tech Company Use Animation?
The possibilities in what you can create using animation are endless. If you have a product that is constantly evolving, animation makes it easy and cost effective to tweak your messaging and update your product as it develops. Your customers will have a simple, digestible form of communication to understand exactly what you do and how it works. Your animation can be used on your website, on your social media and even at trade shows and events.
We have created over 40 films for the pharmaceutical giant on topics covering the whole biomedical landscape. These explainer videos are pure motion graphics with a scientific, futuristic flare. They are short, snappy and used across the world.
“Infocandy never fail to deliver. They take a rough set of notes, form it into a script and turn around stunning animations in next to no time. We have been working with them for years.”
Bold and informative animation for the public sector on the topic of how to deal with radioactive waste. Getting the message right her was a delicate operation involving working with scientists from across government.
“Anna and Jon have worked tirelessly to create a huge selection of animations for us to use on our social media pages. They and their team always put in the extra effort to make sure we are totally happy with the end result.”
How we make your animation
Initial MeetingA meeting to chat about your film so we know exactly what you want to get out of it. We’ll discuss audience, art style, length and where the film will be shown.
ScriptSome clients like to write this themselves, some like us to do it. That’s totally up to you. If you’d like us to help you out all we need is a few bullet points about what you’d like to say.
StoryboardArmed with our signed-off script, we’ll create a frame-by-frame sketch of how we envisage your film to flow. You are welcome to make as many edits as necessary at this stage.
Style FrameTo make sure you are happy with the look and feel of your film, we will take a frame from the storyboard and create three fully designed versions for you to choose your style from.
AnimationWith the script, storyboard and style frames all approved by you, we’ll then turn this into your film. We’ll handle everything from sound, voice overs, animation and editing.
Final DeliveryYou’ll have the opportunity to make any final tweaks to the film before we then render out your final product in the formats you want for you to keep forever.
Do I need an animation?
People watch animations because…
- They don’t want to spend a lot of time reading through reams of text
- They find them easier to digest than text-based marketing messages
- They want to learn about a subject or a business in a fun and creative way
Your company should use animated videos because…
You can cut through different languages and cultures
No matter what language your audience speak and no matter what culture they are a part of, an animation can explain your message in a simple and understandable way, using characters and motion graphics to get your message across.
If your company is talking to people across the globe, our agency creates videos that are the ideal way to communicate your message in a way that everybody can understand.
Videos can go viral
Animated videos can be funny, engaging, and emotionally powerful. If they strike a chord with members of your audience, not only will they be remembered, but also shared on their social media channels. This is great news for you as your message can spread far and wide and you could increase your audience base as a consequence.
Google loves videos
There are lots of statistics online that prove the effectiveness of videos when trying to push a website up Google’s search rankings. Animated videos are good for your SEO because they can drive traffic to your website if they are used on your social media channels and they can keep people on your website for longer if you have videos for them to watch on your site pages.
So, if your website isn’t performing very well on Google and you would like to rise above your nearest competitors, animated videos are an excellent way to help you climb higher and boost your profile.
What Can Your Animation Be Used For?
For most tech companies, animated videos are a valuable tool for explaining, and demonstrating your products. So, if you’re looking to promote your brand or a new feature of an existing system and reach your audience in an innovative and entertaining way, the videos that we can create for you are the answer.
There are also many other uses for your animated videos. These include:
- How-to-videos that explain what your company does
- Recruitment aids to explain your company to potential employees
- Fund-raising tools to give people a reason to invest in your brand.
So, if you need to communicate a particular message to funders or donors, tell us about your needs and we will create something amazing for you.
Get In Touch With Our Agency
Animations are a valuable asset for all companies, whether you’re based in Bristol, London, elsewhere in the UK or internationally. If you would like to know more about what we can do for you, check out the rest of our portfolio and get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or email@example.com.