Medical Animation and Pharmaceutical Explainer Video Services
Pharma is one of the fastest moving, exciting and dynamic industries in the world. Products are constantly evolving and innovation never stands still. Animation can play a vital role in explaining your latest product and how it can impact your industry.
Infocandy have worked with the biggest names in Healthcare and MedTach, creating animations for Roche, AstraZeneca, Informa, UCL Partners, Citeline and many more.
What Is A
Medical Animation Video?
Medical explainer videos are created to explain something simply to your target healthcare audience. They are dedicated to medical and pharmaceutical news, explaining complex concepts, or explaining what your products are.
Our team works closely with clients to develop custom animated medical videos that address their unique requirements. Medical animation videos often use a combination of animation, voiceover, and other multimedia elements to enhance storytelling. The voiceover plays a crucial role in making complex topics clear and engaging. These are short to keep the attention of users online, and they use computer generated graphics to explain processes, procedures, equipment uses and other complex medical topics.
Why Should the Pharmaceutical Industry
Use Medical Animation Videos?
Medical animation videos have reached millions of viewers worldwide, demonstrating their broad impact and appeal. There is a rising demand for pharmaceutical animation in the healthcare sector as organisations seek more effective ways to communicate complex information. We offer a comprehensive range of services, including medical animation for Big Pharma, education, marketing, and research, to support your specific needs.
On top of that, they are a fantastic way of explaining complex topics and ideas to your clients. These videos contribute to reductions in misunderstandings and improve communication between healthcare professionals and patients. It doesn’t matter whether you are a well-established pharmaceutical company or a brand-new start-up, using our explainer videos will help to increase your sales potential, and reach new customers that you previously were unable to.
Case Studies
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Brief
We have created over 40 films for the pharmaceutical giant on topics covering the whole biomedical landscape. These explainer videos are pure motion graphics with a scientific, futuristic flare. They are short, snappy and used across the world.
Feedback
Read more“Infocandy never fail to deliver. They take a rough set of notes, form it into a script and turn around stunning animations in next to no time. We have been working with them for years.”
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Brief
Bold and informative animation for the public sector on the topic of how to deal with radioactive waste. Getting the message right her was a delicate operation involving working with scientists from across government.
Feedback
Watch the animation“Anna and Jon have worked tirelessly to create a huge selection of animations for us to use on our social media pages. They and their team always put in the extra effort to make sure we are totally happy with the end result.”
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Brief
To create a series of 7 – 10 minute animations on the topic of emotional intelligence to help young people and their class leaders understand the different triggers and coping strategies associated with any emotion.
Feedback
Read about our work in education“The Infocandy team made a supreme effort to learn and understand all of our content and ensure diversity across all of our films. They have been incredibly flexible with us and delivered fantastic work. They work tirelessly to really get things right!”
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Medical Animation and Pharmaceutical Explainer Video Services Portfolio
Filter
Ask AstraZeneca
Informa - Analytic Solutions
Skipta - Featured Discussions
Roche - Frequently Asked Questions
Informa - Generics Bulletin
Primal Pictures - Anatomy PALMs
Informa - Interview with Richard Veal
Informa - Commercial Solutions
How we make your animation
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Initial Meeting
A meeting to chat about your film so we know exactly what you want to get out of it. We’ll discuss audience, art style, length and where the film will be shown. -
Script
Some clients like to write this themselves, some like us to do it. That’s totally up to you. If you’d like us to help you out all we need is a few bullet points about what you’d like to say. -
Storyboard
Armed with our signed-off script, we’ll create a frame-by-frame sketch of how we envisage your film to flow. You are welcome to make as many edits as necessary at this stage. -
Style Frame
To make sure you are happy with the look and feel of your film, we will take a frame from the storyboard and create three fully designed versions for you to choose your style from. -
Animation
With the script, storyboard and style frames all approved by you, we’ll then turn this into your film. We’ll handle everything from sound, voice overs, animation and editing. -
Final Delivery
You’ll have the opportunity to make any final tweaks to the film before we then render out your final product in the formats you want for you to keep forever.
86%
Using videos on landing pages will increase your sales conversions by up to 86% with 7/8 customers saying they are more likely to trust a brand after watching a video.
Mobile video views have
DOUBLED
year on year since 2016
53x
Google is 53 times more likely to discover your website if your front page includes a content-related video.
Understanding The Process
The process is a simple one, and we’ve made it this way to ensure that our clients don’t have to jump through hoop after hoop in order to get what they want. It’s as simple as this:
- Have an initial meeting with us to discuss all of your needs and get the finer details about expectations, audience, and message nailed down
- The script is written, either by you the client, or by us depending on your preference
- The storyboard is created as a frame by frame sketch that shows you exactly how we see your animation. You are able to make any edits and adjustments that you like to ensure that you’re happy with it
- Three frames will be chosen and developed to fully designed versions, each of which will be in a different style so that you can choose which one you like the best
- The storyboard is turned into a film, so you just need to sit back and relax while we take care of everything
- We then show you the finished product, which goes through a thorough review process for quality assurance. You can make adjustments if needed before we finalize your video.
All explainer videos are created in compliance with regulated industry standards, and our process strictly adheres to relevant legislation governing medical and pharmaceutical communications. We act proactively to incorporate client feedback and regulatory updates throughout the project. Several steps in our workflow have been recently updated to reflect changes in industry standards and legislation.
Ready to get started? Contact us to initiate your medical animation video project today!
Patient Education Through Medical Animation
Patient education is at the heart of effective healthcare, and medical animation has become a powerful tool for bridging the gap between complex pharmaceutical science and patient understanding. With the help of our services, healthcare providers can transform intricate physiological processes and medical topics into clear, engaging visuals that resonate with patients of all backgrounds. Medical animation explainers also support health systems by improving patient education and communication, helping to strengthen healthcare infrastructure and ensure sustainable healthcare delivery.
Medical animations excel at breaking down the complexity of the human body, from the journey of red blood cells to the mechanisms of disease at the molecular and cellular level. For example, explainer animations can clearly detail the prevention and management of infections, such as healthcare-associated infections, and highlight the importance of early detection and intervention. By using high-quality animation, these videos can illustrate how the heart functions, how medical devices work, or how certain treatments impact the body, making even the most advanced science accessible to everyone.
More Engagement From Customers
It’s important to get your customers to engage with you and your content, and that’s what we can provide for you. Did you know that on average users spend 50% of their time on Instagram watching reels? The same percentage of people are likely to make a purchase after they have seen something they liked on TikTok.
Explainer videos are boosting sales potential across the board, with users sharing content they are interested in, helping your medical animation potentially go viral, and reaching the right audience. Contact Infocandy today to find out how to get your project started.
Get In Touch With Our Agency
Animations are a valuable asset for all companies, whether you’re based in Bristol, London, elsewhere in the UK or internationally. If you would like to know more about what we can do for you, check out the rest of our portfolio and get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or hello@infocandy.co.uk.
