Medical and Pharmaceutical Explainer Animation
Pharma is one of the fastest moving, exciting and dynamic industries in the world. Products are constantly evolving and innovation never stands still. Animation can play a vital role in explaining your latest product and how it can impact your industry. Infocandy have worked with the biggest names in Healthcare and MedTach, creating animations for Roche, AstraZeneca, Informa, UCL Partners, Citeline and many more.
Our Partners
What Is A
Medical Animation Video?
Medical explainer videos are created to explain something simply to your target healthcare audience. They are dedicated to medical and pharmaceutical news, explaining complex concepts, or explaining what your products are.
Our team works closely with clients to develop custom animated medical videos that address their unique requirements. Medical animation videos often use a combination of animation, voiceover, and other multimedia elements to enhance storytelling. The voiceover plays a crucial role in making complex topics clear and engaging. These are short to keep the attention of users online, and they use computer generated graphics to explain processes, procedures, equipment uses and other complex medical topics.
Why Should the Pharmaceutical Industry
Use Medical Animation Videos?
Medical animation videos have reached millions of viewers worldwide, demonstrating their broad impact and appeal. There is a rising demand for pharmaceutical animation in the healthcare sector as organisations seek more effective ways to communicate complex information. We offer a comprehensive range of services, including medical animation for Big Pharma, education, marketing, and research, to support your specific needs.
On top of that, they are a fantastic way of explaining complex topics and ideas to your clients. These videos contribute to reductions in misunderstandings and improve communication between healthcare professionals and patients. It doesn’t matter whether you are a well-established pharmaceutical company or a brand-new start-up, using our explainer videos will help to increase your sales potential, and reach new customers that you previously were unable to.
Stories Behind the Screen
Go behind the scenes of our projects and learn how we transform complex topics into compelling visual stories.
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Citeline (Pharma Intelligence)
Problem
We have created over 40 films for the pharmaceutical giant on topics covering the whole biomedical landscape. These explainer videos are pure motion graphics with a scientific, futuristic flare. They are short, snappy and used across the world.
Solution
“Infocandy never fail to deliver. They take a rough set of notes, form it into a script and turn around stunning animations in next to no time. We have been working with them for years.”
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Nuclear Waste Services
Problem
Bold and informative animation for the public sector on the topic of how to deal with radioactive waste. Getting the message right her was a delicate operation involving working with scientists from across government.
Solution
“Anna and Jon have worked tirelessly to create a huge selection of animations for us to use on our social media pages. They and their team always put in the extra effort to make sure we are totally happy with the end result.”
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RSPCA
Problem
A suite of short character lead animations aimed at children of a variety of ages. discuss environmental topics such as Plastic Pollution and Animal Welfare. The style needed to be colourful, cute yet informative and accurate.
Solution
“Professional, creative, enthusiastic and responsive, Infocandy are fantastic at delivering brilliant animations to time and budget, always bringing a unique solution to each brief, bursting with creativity and quality. They are also a genuine pleasure to work with.”
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Yale University
Problem
To create a series of 7 – 10 minute animations on the topic of emotional intelligence to help young people and their class leaders understand the different triggers and coping strategies associated with any emotion.
Solution
“The Infocandy team made a supreme effort to learn and understand all of our content and ensure diversity across all of our films. They have been incredibly flexible with us and delivered fantastic work. They work tirelessly to really get things right!”
Medical and Pharmaceutical Explainer Animation Portfolio
Informa - Pharma Infomatics
Informa - Medtech Clinical Intelligence
Informa Pharma Intelligence - Citeline
Oracle - The Data Challenges of Big Pharma
Oracle - Clinical Trial Randomization
Informa - Business Development and Licencing
Foundation Medicine Explainer
Informa - Interview with Oliver Spray
How we make your animation
Our proven step-by-step process for delivering high-quality animated videos, on time and aligned with your objectives.
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Initial Meeting
A meeting to chat about your film so we know exactly what you want to get out of it. We’ll discuss audience, art style, length and where the film will be shown. -
Script
Some clients like to write this themselves, some like us to do it. That’s totally up to you. If you’d like us to help you out all we need is a few bullet points about what you’d like to say. -
Storyboard
Armed with our signed-off script, we’ll create a frame-by-frame sketch of how we envisage your film to flow. You are welcome to make as many edits as necessary at this stage. -
Style Frame
To make sure you are happy with the look and feel of your film, we will take a frame from the storyboard and create three fully designed versions for you to choose your style from. -
Animation
With the script, storyboard and style frames all approved by you, we’ll then turn this into your film. We’ll handle everything from sound, voice overs, animation and editing. -
Final Delivery
You’ll have the opportunity to make any final tweaks to the film before we then render out your final product in the formats you want for you to keep forever.
Trusted by Our Clients
Genuine testimonials from partners who've seen measurable results from our animated explainer videos.
86%
Using videos on landing pages will increase your sales conversions by up to 86% with 7/8 customers saying they are more likely to trust a brand after watching a video.
53x
Google is 53 times more likely to discover your website if your front page includes a content-related video.
Using Animation in Healthcare
People watch online pharmaceutical and medical animations because…
- They don’t want to spend a lot of time reading through reams of text
- They find them easier to digest than text-based messages
- Complicated topics can be explained visually and quickly
Patient Education Through Medical Animation
Patient education is at the heart of effective healthcare, and medical animation has become a powerful tool for bridging the gap between complex pharmaceutical science and patient understanding. With the help of our services, healthcare providers can transform intricate physiological processes and medical topics into clear, engaging visuals that resonate with patients of all backgrounds. Medical animation explainers also support health systems by improving patient education and communication, helping to strengthen healthcare infrastructure and ensure sustainable healthcare delivery.
Medical animations excel at breaking down the complexity of the human body, from the journey of red blood cells to the mechanisms of disease at the molecular and cellular level. For example, explainer animations can clearly detail the prevention and management of infections, such as healthcare-associated infections, and highlight the importance of early detection and intervention. By using high-quality animation, these videos can illustrate how the heart functions, how medical devices work, or how certain treatments impact the body, making even the most advanced science accessible to everyone.
More Engagement From Customers
It’s important to get your customers to engage with you and your content, and that’s what we can provide for you. Did you know that on average users spend 50% of their time on Instagram watching reels? The same percentage of people are likely to make a purchase after they have seen something they liked on TikTok.
Explainer videos are boosting sales potential across the board, with users sharing content they are interested in, helping your medical animation potentially go viral, and reaching the right audience. Contact Infocandy today to find out how to get your project started.
Get In Touch With Our Agency
Animations are a valuable asset for all companies, whether you’re based in Bristol, London, elsewhere in the UK or internationally. If you would like to know more about what we can do for you, check out the rest of our portfolio and get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or hello@www.infocandy.co.uk.
General Questions
Get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or hello@infocandy.co.uk
Our prices for a typical 1 – 3 minute explainer style animation range from £2,000 – £10,000 depending on the level of complexity required and the amount of design development is needed. For the level of quality you receive, we are one of the best value studios around.
We have a tried and tested work flow that we have been honing for over a decade. Every client comes to us at a different stage, but we can handle the lot. See “Our Process” above for some more details.
We will usually recommend allowing four to six weeks for the full production. Depending on your style and how much development work is needed, we can often turn things around faster than this if you know what you want in advance.
That is really up to you. We love clients that are passionate about their brand and want everything to be just so, and we welcome their input and feedback throughout the production process. Equally, if you prefer to go into detail about how you want it to look right at the start, and then just leave us to get on with it that works for us to.
This will depend on the purpose of your film. If you are promoting a new product or service, we will normally suggest a running time around two minutes. If your film is intended to educate and explain how a complicated feature works, this may mean a longer running time. We have made 10 second viral clips for social media and 20 minute detailed walkthrough animations of complicated concepts, and everything in-between.
Unlike many studios, Infocandy do not hold the licence to your film after the project has been completed. We grant you full ownership in perpetuity once the final invoice has been paid, meaning you don’t get hit with unexpected costs to keep using your film later down the line.
As standard, we will keep a backup copy of all your animation files for three years following delivery. This means if something changes in your brand or your messaging a year after you have received your final film, we’ll be able to simply and cheaply edit your film for you without you having to start from scratch.
