Nuclear Waste Services
Nuclear Waste Services have worked with us since 2015. We have created a huge range of animated content with them, developed their visual style from scratch and helped them increase their online engagement by over 300%.
What they wanted
Nuclear Waste Services (NWS), formerly known as Radio Active Waste Management, came to Infocandy needing a set of 20 short form animations each about 15 seconds in length. They needed them to be on brand, to loop, to work across all of their social profiles, and they needed them completed in six weeks.
We conceptualised, storyboarded, and illustrated the animations, whilst simultaneously developing their visual identity within three weeks, leaving us three weeks to turn it all into a set of films ready to be released to the public.
With that target hit, and the videos boosting their social engagement to figures they had never before experienced, it was the start of a beautiful relationship and we still continue to work with them to this day.
We have gone on to create animated web banners for PPC campaigns, deep-dive three minute animations around some of the more complicated topics they wanted to discuss, and shorter FAQ animations to help the general public put their mind at ease with the questions they were asking most.
How did we do it?
At the time we were approached, NWS didn’t have a concrete visual style across all of their communications. They had a selection of various infographics and images on their Twitter page and on their website but nothing consistent. The first thing we did was to create still images in a variety of different styles until we honed the perfect identity for them. Once we had this clear, creating the films became much more straight forward.
Case Studies
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Brief
Bold and informative animation for the public sector on the topic of how to deal with radioactive waste. Getting the message right her was a delicate operation involving working with scientists from across government.
Feedback
Watch the animation“Anna and Jon have worked tirelessly to create a huge selection of animations for us to use on our social media pages. They and their team always put in the extra effort to make sure we are totally happy with the end result.”
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Nuclear Waste Services Portfolio
Filter
Safety Of a GDF
NWS FAQs - How Robust Are The Waste Containers?
NWS FAQs - Can We Shoot The Waste Into Space?
NWS FAQs - How Much Nuclear Waste Is There?
NWS FAQs - Is Nuclear Waste Transport Safe?
NWS FAQs - The Multi Barrier
Why Cant't We Leave Waste Where It Is?
Department of Energy - The GDF Story
How we make all of NWS's animations
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Initial Meeting
We always start with a chat, either in person or online. We get to know exactly what they want to get out of their latest video. We’ll discuss audience, art style, length and where the film will be shown. -
Script
NWS will usually provide Infocandy with a loose script, or set of notes around the topic they want to explain in their film. Our copywriters will then work with their team to form this into a snappy, clear, animation friendly script ready for production. -
Storyboard
Armed with our signed-off script, we’ll create a frame-by-frame sketch of how we envisage the animation to flow. NWS will then take this storyboard to their stakeholder and experts to make sure it is exactly what they want, and make any amends as necessary. -
Design
Once the script and the storyboard has been signed off by the many industry experts, scientists and government officials, we will begin the design process. Here we create all the new backgrounds and characters in the style of their visual brand identity. -
Animation
With the script, storyboard and style frames all approved, we’ll then turn this into their latest film. We handle everything from sound, voice overs, animation and editing. -
Final Delivery
Once finished, we will provide versions with and without subtitles, and often in English and in Welsh. We make sure the sizing and formatting is perfect for all of the channels they want to use to distribute the animation.
86%
Using videos on landing pages will increase your sales conversions by up to 86% with 7/8 customers saying they are more likely to trust a brand after watching a video.
Mobile video views have
DOUBLED
year on year since 2016
53x
Google is 53 times more likely to discover your website if your front page includes a content-related video.
