The Benefits of an Animated Explainer Video
Animated explainer videos have become an essential tool for businesses looking to communicate clearly and effectively. They simplify complex ideas, capture attention, and help your audience understand your message quickly.
Here are the top 5 benefits of an animated explainer video and why they’ve become such an effective part of modern marketing.
Why Use an Animated Explainer Video for Your Business
An animated explainer video can make your brand’s story accessible to everyone. Whether you’re introducing a new product, explaining a service, or educating customers, animation helps break down complicated concepts in a visually engaging way.
Supporting research shows that video content can significantly improve engagement and comprehension compared to text alone (HubSpot – Video Marketing Statistics).
Top 5 Benefits of an Animated Explainer Video
1. Simplifying Complex Ideas with Animation
One of the strongest benefits of an animated explainer video is clarity. Complex concepts can be conveyed in just a few seconds with visuals and narration.
Studies indicate that video can improve information retention and help viewers understand concepts more effectively (Forbes – Why Video Marketing Works).
Benefit: Your audience understands your product or service faster, reducing confusion and making your message more accessible.
2. How Animated Explainer Videos Grab Attention
In today’s digital world, attention spans are short. Animation is dynamic, colourful, and eye-catching, helping your content stand out online.
Research shows that video content can increase engagement and viewing time dramatically (Wistia – Video Engagement Stats).
Benefit: Increases engagement and encourages viewers to watch the video all the way through.
3. Boosting Professionalism and Trust with Animation
A well-produced animated explainer video communicates professionalism. Clean visuals, thoughtful design, and coherent messaging make your business appear trustworthy and credible.
Video can play a key role in building brand trust and authority (Animaker – How Video Builds Brand Trust).
Benefit: Enhances brand credibility and reassures potential customers or clients about your expertise.
4. Versatility: Using Your Video Across Multiple Platforms
Animated videos are highly adaptable. One video can be used on your website, social media channels, email campaigns, presentations, or events. Different versions can be created for various platforms without losing impact.
A guide from HubSpot highlights how businesses can use video across multiple channels effectively (HubSpot – Using Video Across Platforms).
Benefit: Maximizes the value of your content and ensures consistent messaging across channels.
5. Adding Personality and Memorability to Your Brand
Animation gives your brand the chance to show personality. Through playful characters, subtle humour, or unique visual style, animated explainer videos can make your message more memorable.
Creative and engaging videos are more likely to be shared and remembered (Forbes – Creative Video Marketing Tips).
Benefit: Helps viewers connect with your brand and increases the likelihood they will remember or share your content.
Choosing a Studio for the Best Animated Explainer Video
Creating a polished animated explainer video often requires professional expertise. Studios like Infocandy can guide you through scripting, storyboarding, and animation to ensure your video communicates effectively.
For tips on selecting the right video production studio, check out this helpful guide (Wyzowl – Choosing an Explainer Video Company).
Takeaway
Animated explainer videos are a powerful way to simplify ideas, capture attention, and build brand credibility. Their versatility and ability to showcase personality make them an effective communication tool for businesses of all sizes.
For inspiration, Infocandy’s portfolio demonstrates how businesses are using animated explainer videos to engage audiences and explain complex concepts.
